Call of Duty: World at War

Ten million video downloads chalked up at GameTrailers.

News by GamesIndustry International Contributor

Published on March 16, 2009

Santa Monica, Calif. - Mar. 16, 2009 - GameTrailers.com (GT), the premier provider of video for gamers and a division of Viacom Inc.’s (NYSE: VIA, VIA.B) MTV Networks Entertainment Group, announced today that Treyarch’s first-person action game, Call of Duty®: World at War , published by Activision Publishing, Inc. (Nasdaq: ATVI), has won the coveted GT Diamond Award. From facing Imperial Japanese Banzai charges and guerilla tactics in the Pacific to beating back Nazi troops to the steps of Berlin, players fight alongside memorable characters like Sergeant Roebuck and Sergeant Reznov.

As Treyarch gears up to launch the first downloadable content for Call of Duty: World at War on March 19, the GameTrailers community continues to enjoy videos on the site. Using its StreamStats tool, GameTrailers calculated that Call of Duty: World at War had reached ten million downloads, earning the GameTrailers Diamond Award.

“GameTrailers has played a critical role in allowing Call of Duty: World at War to reach its fans and tell its story,” said Mark Lamia, Treyarch’s Studio Head. “Teaming with GameTrailers throughout our campaign helped us bring fans and gamers videos that demonstrate the intensity and action they’ve come to expect from a Call of Duty game.”

“ Call of Duty: World at War is another great title in the franchise’s history. With superb voice acting and intense action, the videos were sure to be a hit with the GameTrailers community,” said Shane Satterfield, editor-in-chief of GameTrailers.com. “We’re happy to present Activision Publishing Inc., and Treyarch with a GT Diamond Award and look forward to partnering with them in the future to bring fans the latest exclusives.”

About Call of Duty: World at War

Call of Duty: World at War completely re-defines WWII by thrusting players into the ruthless and gritty chaos of combat like never before, challenging them to band together to survive the most harrowing and climactic battles of The War that led to the demise of the Axis powers on the European and Pacific fronts. The title is rated “M” (Mature) by the ESRB for Intense Violence, Strong Language, Blood and Gore and is available now on Xbox 360™, PLAYSTATION®3 computer entertainment system, Windows® PC and the Nintendo® Wii™. A “T” (Teen) rated version is also available for the Nintendo DS™. For more information and exclusive updates about Call of Duty: World at War, visit www.callofduty.com.

The figures for the GameTrailers Diamond Award were compiled by Stream Stats, a proprietary tool that gives gaming industry professionals insight into which games the GT audience is interacting with the most in order to anticipate upcoming sales and analyze post release performance. To learn more, visit: http://stats.gametrailers.com.

For more information about GameTrailers, log on to http://www.gametrailers.com.

About Activision

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

About GameTrailers

GameTrailers (GT) is the premier video destination for gaming entertainment and information. GT delivers timely, high-resolution broadband video content for gamers that includes original shows, video reviews, game trailers and comprehensive video coverage of gaming events from around the world. GT also has a robust community that features user-generated content, a community marketplace and a variety of communication tools so gamers can talk to friends and share media such as fan movies, machinima and daily blogs. GT has offices in Los Angeles, San Francisco and New York and is a division of Viacom Inc.’s (NYSE: VIA, VIA.B) MTV Networks Entertainment Group.

About MTV Networks

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of programming and content across all media platforms. MTV Networks, with more than 130 channels worldwide, owns and operates the following television programming services – MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, with all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including GameTrailers.com, IFILM, Neopets, Xfire, Y2M, and online, broadband, wireless and interactive television services. MTV Networks also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

# # #

GT Media Contacts

Robert Santini

Bender/Helper Impact

(310) 694-3116

robert_santini@bhimpact.com

Laurence Hardin

Bender/Helper Impact

(310) 694-3102

laurence_hardin@bhimpact.com

Activision Contact:

John Rafacz