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UNIVERSE AT WAR: EARTH ASSAULT TO SUPPORT MICROSOFT'S GAMES FOR WINDOWS – LIVE

SEGA will be First Third-Party Publisher to Announce Support for Cross-Platform Play Between PC and Xbox 360 Gamers

LONDON & SAN FRANCISCO (June 27th, 2007) - SEGA Europe Ltd. and SEGA America, Inc. today announced that Universe at War: Earth Assault for the PC and Xbox 360 video game and entertainment system will support Microsoft's Games for Windows - Live system, making it the first third-party title announced to support Games for Windows - Live and enable PC vs. Xbox 360 cross-platform gaming. Universe at War: Earth Assault is scheduled to ship for PC in North America and Europe this Winter 2007 and for the Xbox 360 in Q1 2008.

Universe at War: Earth Assault for the Xbox 360 will employ a control scheme built from the ground up to ensure smooth gameplay and ease of command for console gamers. To fully support fair and equal gameplay between PC and Xbox 360 gamers, developer Petroglyph is working to implement a balanced gaming environment and multiple modes for PC vs. Xbox 360 multiplayer games ensuring the best possible experience for gamers on both platforms.

"SEGA is delighted to be working with Microsoft and join them at the forefront of a new dawn for gaming" commented Gary Knight, European Marketing Director for SEGA Europe. "The power of the Xbox 360 console means that games once exclusively the preserve of high end PC gaming, are now finding a new home on console also. With Universe At War's support for Games For Windows - Live we'll be able to bring together PC and Console gamers through one of RTS gaming's most anticipated new titles".

Incorporating innovative multiplayer modes inspired by popular massively multiplayer online games and competitive online titles, Universe at War: Earth Assault for the PC and Xbox 360 will give players achievement points, rewards, and medals to encourage players to progress in the game. Players from around the world will battle in the persistent-style "Conquer the World" mode across the PC and Xbox 360 for ultimate faction supremacy in a virtual representation of Earth.

For more information on the game, please visit www.sega-europe.com/en/Game/609.htm Screenshots and artwork can be found on the SEGA press site at www.sega-press.com

About SEGA Europe Ltd.

SEGA Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. The SEGA Europe Web Site is located at www.sega-europe.com.

About SEGA of America, Inc.

SEGA of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. The SEGA of America Web Site is located at www.SEGA.com.

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