Microsoft has confirmed that the Xbox 360 is to receive a price cut in Europe, with the Arcade unit now selling for GBP 129.99 / EUR 179.99.
The new price points come into effect September 19, with the Premium unit complete with 60GB hard drive selling for GBP 169.99 / EUR 239.99 and the Xbox 360 Elite for GBP 229.99 / EUR 299.99.
"Xbox 360 has now sold over 20 million consoles worldwide and due to its unprecedented success, we are now able to pass on the rewards of that success to the consumer with a new retail pricing from £129.99," commented Neil Thompson, senior regional director for Microsoft UK.
"With more games, more entertainment with Xbox Live and now even more value, we are looking forward to welcoming more customers into the leading next generation console, Xbox 360."
News of the price cuts appeared last week, when a scan supposedly from Woolworths' Christmas catalogue revealed new price points for the home console, although the retailer refused to comment on the images.