27% of avid gamers planning to buy 3D TVs

CEA study suggests casual gamers are also curious about 3D consoles

There is significant interest in 3D gaming, even before the various revelations of E3, according to a new survey by the Consumer Electronics Association.

The results, collected during the last week of May, posit that 31 per cent of avid gamers intend to buy a 3D-capable console, and 27 per cent a 3D TV. Additionally, 25 per cent were planning on picking up a 3D handheld - the only option for which is, of course, Nintendo's 3DS.

Only seven per cent of self-identified casual gamers are planning on picking up a 3D-ready console within the next year, but on the other hand 35 per cent of all respondents claiming to be interested in 3D gaming were from the casual demographic.

"The introduction of 3D into the gaming arena has the potential to reinvigorate the gaming market by adding greater realism and fostering a more social gaming experience," said CEA's senior research analyst Ben Arnold. "As interest grows and consumers become more comfortable with the technology, 3D is poised to become the preferred format for many gamers."

Of the casual gamers, greatest obstacles to purchase were cost of the hardware, games and accessories, while 35 per cent of traditional gamers were worried about compatibility with 2D games, and 33 per cent about possible vision-related health problems.

This perhaps suggests that consumer understanding of 3D is relatively incomplete for the time being - that may have changed in the wake of Sony and Nintendo's 3D announcements at E3, but first-hand experiences will be necessary for many potential customers.

"Like with 3DTV, HDTV and other innovative technologies, consumers will need to experience a 3D video game to truly appreciate the experience,” said Arnold. "Manufacturers, retailers and game publishers will have to partner to offer more demonstrations and consumer education so prospective buyers can experience gameplay and other features of a 3D gaming device."

With 3D TVs currently sitting between £1400 and £3500, this relatively high interest is perhaps speculative for now, but it's good news nonetheless for Sony and its 3D partners.

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Latest comments (16)

Richard DeBarry12 years ago
I can't think of a single person on any of thge forums I go to that has said they are going 3D. Most of them think it's a gimmick. However, I do know some people getting a 3DS but, *hint hint*, that doesn't require ridiculous glasses.
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Terence Gage Freelance writer 12 years ago
What I want to know about polls like this is; define 'planning' or 'intend to'. I intend to buy a 3D TV, but probably not for about 4 years when my HDTV is starting to seem old hat, and when you can get a 37" for about 500.

And obviously the tech's gonna advance, but I'm waiting for when they no longer need additional glasses.

Edited 1 times. Last edit by Terence Gage on 17th June 2010 2:12pm

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Fran Mulhern , Recruit3D12 years ago
Terence, you forgot to question what avid means:)

Lies, damn lies and statistics.
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Show all comments (16)
Kingman Cheng Illustrator and Animator 12 years ago
Nor can I Rich, I don't know a single person anywhere that said they're going to get a 3D TV, at least at least not for a good few years anyway when the technology is more mature and the prices have gone down.

"31 per cent of AVID gamers intend to buy a 3D-capable console"

Funny, how statistics work. :P
I think the 'winner of 3D gaming' is going to be the 3DS, but that's just my opinion.

Edited 1 times. Last edit by Kingman Cheng on 17th June 2010 2:52pm

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Norm Jones Senior Advisor - Interactive Digital Media 12 years ago
There are lots of points that they could clarify with regards to the methodology of the study. There are several subjective terms, etc. but I'm not sure most of those people are aware of the health impacts of these sets. It's reported in a number of places, including the manufacturer's websites, that they are not good for prolonged exposure and may have particularly bad consequences for children.
[link url=
<a href="
If they don't deal with these issues, I can't see how the sets will ever become mainstream.

Edited 1 times. Last edit by Norm Jones on 17th June 2010 2:41pm

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Alec Meer Director, Rock, Paper, Shotgun Ltd12 years ago
We report the stats that we're given, but yes. Some interesting language there.

Edited 1 times. Last edit by Alec Meer on 17th June 2010 4:21pm

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Mark Raymond foo 12 years ago
Okay, so I do know at least one person who might want a 3D TV but mainly for watching sport, and I can assure you that he wouldn't pay anything over a thousand pounds for it. I'm glad to see others equally sceptical of this report as I am.
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Andrew Clayton Executive Editor, Side Story Games12 years ago
The real headline should be "73% of avid gamers not planning to buy 3D TVs". 3D is overly hyped right now on all levels.
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Doug Paras12 years ago
IT will be a long time before you can buy a TV screen that doesn't take the glasses.
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Peter Kotelnikov Designer 12 years ago
"3D is overly hyped right now on all levels."

Simply because there's no other innovation in terms of graphics tech/it's unavailable on current-gen.
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3DS 3DS!
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Perry Chen Studying Finance, Boston College12 years ago
3D tech will take off only within the next few years or so. 120 hertz television sets are still too expensive, and who buys a new television set every year just to take advantage of a new "feature"?

I'll check back in 2020.
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Stephen Northcott Senior Consulting Engineer 12 years ago
@Norm Those warnings are boilerplate legalese that most game manufacturers have to put on the front of their games anyway.

We are not going to start seeing deformed babies because of 3D. Just wanted to clear that up.

The usual epilepsy warnings apply, as do long term exposure to any screen with regards to eye-sight and health.

It's a function of how stupid the general populous are that we require such warnings. Otherwise we end up with the kind of lawsuits where people sue over coffee being hot!

I am surprised they don't have a section explaining that "the 3D world is not real", and warning that "trying to enter your TV set might be bad for your health"!

(Btw, both of your links are broken.)

Edited 3 times. Last edit by Stephen Northcott on 18th June 2010 8:40am

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Elikem Jubey12 years ago

Free market.

Quality goes up, prices come down.

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Norm Jones Senior Advisor - Interactive Digital Media 11 years ago
@ Stephen Northcott

I don't believe anyone ever mentioned deformed babies. They are talking about rerouting our neural pathways in a way that distorts our perceptions of three dimensions in reality. There are all kinds of reports about how too much TV and games has an impact our ability to concentrate, why is it hard to believe that if kids watch the normal 6 hours per day of screen time in 3-D that it might have other impacts on how our brains are training to function.

Sorry about the links, they've both been changed. Here are the new ones:

In case they change the urls again here are some of the primary concerns:
"Video games are one of the great distractions of youth. Children can play them for hours every day, and our testers realized that children - with their highly malleable nervous systems - could potentially suffer permanent damage from regular and extensive exposure to a system which created binocular dysphoria in its users. This is the heart of my concern, because 3D television is being pitched as an educational medium - Discovery Channel has announced 3D broadcasts will begin mid-year - and that medium could damage the growing minds it is intended to enlighten."
From Samsung: " We do not recommend watching 3D if you are in bad physical condition, need sleep or have been drinking alcohol. "
"Viewing in 3D mode may also cause motion sickness, perceptual after effects, disorientation, eye strain, and decreased postural stability. It is recommended that users take frequent breaks to lessen the likelihood of these effects."
"Wearing the 3D Active Glasses for any other purpose (as general spectacles, sunglasses, protective goggles, etc.) may physically harm you or weaken your eyesight. " This is a new one.
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Are there any stats on how many image strobes/ms are required to project in each alternating eye to create an effect of 3Dness? This will allow for some opinions with various neurologist/opthalmologists within my medical profession.

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