Ampere: Xbox Series S outselling Series X in key markets

Data firm estimates that Xbox's latest consoles have sold 6.7 million worldwide

Data analysts Ampere says that Xbox Series S is out-selling Series X across several key markets. has also seen figures that show S and X are at least 50/50 in terms of install base in major territories.

As a result of the success of Series S, which is a digital-only device, Xbox game sales are heavily digital, even compared with PS5. According to GSD data, over 90% of sales of Call of Duty: Vanguard on Xbox came as a digital download.

Ampere's latest hardware update pins Xbox Series sales at 6.7 million units as of the end of September 2021. This is versus 12.8 million for PlayStation 5.

The data firm's Piers Harding-Rolls notes that PS5 supply improved significantly during the July to September window, which saw the PlayStation console outsell Nintendo Switch across Europe during that time. PS5 also managed to outsell Nintendo's console in September in the US, according to NPD.

However, he notes that Switch is likely to reclaim its place over Christmas thanks to the launch of the new OLED edition, improved supply and the fact Nintendo tends to perform very well over the Christmas period.

Finally, Ampere analysis says that PS4 sales have dropped off faster than they previously estimated, and says it is unlikely the console will enjoy the same long-term success as the PlayStation 2.

More stories

Battlefield revamp puts Vince Zampella in charge

Head of Respawn and DICE LA will oversee EA shooter franchise pivot with games from multiple studios

By Brendan Sinclair

Simulation and accessibility neck-and-neck for racing studio Milestone

CEO Luisa Bixio says lessons learned on Hot Wheels Unleashed can be applied to the developer's more sim-focused titles

By Brendan Sinclair

Latest comments

There are no comments on this article yet. Why not be the first to post one?

Sign in to contribute

Need an account? Register now.