Sections

Find out how to kick start your games industry career

Get Your Free Ticket Today

Nintendo Switch OLED UK launch significantly bigger than Switch Lite

14th biggest week for Switch sales to-date

Nintendo Switch OLED has got off to a strong start in the UK, according to data from GfK Entertainment.

Last week was the 14th biggest week for Switch console sales in the UK since the machine launched in 2017. All 13 higher positions are during the peak Christmas and Black Friday sales periods, or the launch week of the Switch itself (which is the fourth biggest week overall).

It comfortably outperformed the launch week of the Nintendo Switch Lite in 2019, which ranks as the 57th biggest week for Switch.

The Switch Lite was a slow-burner for Nintendo. The Lite version currently represents around 20% of total Switch sales since it launched in the UK.

The OLED version of the Switch accounted for 70% of all Switch sales last week. And after just one week the new edition accounts for 7% of all Switch UK sales during 2021.

The biggest week for Switch in the UK was during Black Friday 2019, followed by Black Friday 2018 and then Black Friday 2020.

Switch OLED launched alongside the new Metroid Dread game, which is the highest-grossing launch for a Metroid game in UK chart history.

Find out how to kick start your games industry career

Get Your Free Ticket Today

More stories

FIFA doesn't want an exclusive license deal

Longtime EA Sports licensing partner says "it is clear that this needs to be a space that is occupied by more than one party controlling all rights"

By Brendan Sinclair

Twitch says "minimal" impact to users from hack

Streaming website explains in blog update that passwords and sensitive personal information were not leaked

By Jeffrey Rousseau

Latest comments (1)

Pablo Ariznabarreta Business Development Manager, Ark One Studios3 days ago
Impressive.
0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.