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Facebook blocks Road 96 ad "for being political"

Questions arise as to which game advertisements comply with platform's ad policies

Facebook has blocked adverts for adventure game Road '96, claiming that the content shown does not comply with the platform's policy for social, electoral, or political messaging.

Speaking with Axios, Road 96 developer Yoan Fanise said that initially that he thought the decision was a joke.

Fanise said the ad in question did contain language that could be considered political, such as reaching the border and escaping a troubled country. This messaging echoes some of the narrative themes central to the game.

He further explained that Road 96 is more than just a politically-inspired title, it's also a game that has you has you hitchhiking, meeting people, and more.

Facebook didn't clarify as to how advertisements are screened.

The decision to block Road 96's advertisement does raises concern as to what Facebook considers political for ads.

Commercials for titles such as Call of Duty for example are ran often and it can be argued that those games are political as well.

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Latest comments (2)

Alfonso Sexto Pereyra Quality Assurance Manager, DACS Laboratories GmbHA month ago
Can't find a proper mail for it, so I'll leave it here: Gamesindustry people: you may want to have a look at every profile in this website claiming to be from "Hive Studios".

Every post they add always includes a link for some unrelated commercial wesite, not to mention the comments tent to be generic game-related yet unrelated mumbo-jumbo like the one from ceri right here.

Also, I doubt a real studio will have somebody called (general broken text that I don't want to write here) covering a position of (even more broken text);, nor a girl called Ebony Louise Clark whose position in the company is "b*tch" apparently.

I love this website, but it really needs to ramp-up its spam countermeasures.

Edited 4 times. Last edit by Alfonso Sexto Pereyra on 9th August 2021 3:24pm

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James Batchelor UK Editor, GamesIndustry.bizA month ago
@Alfonso Sexto Pereyra: Thanks Alfonso, we'll get our tech team on it.
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