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Just Dance launches campaign to raise money for Alzheimer's Research UK

Ubisoft will donate £1 for every dance memory shared on social media

Alongside today's launch of Just Dance 2020, Ubisoft UK has announced a campaign to raise money for Alzheimer's Research UK, called Just Dance Memories.

The publisher has invited users to share their own dancing memories on social media using the hashtag #JustDanceMemories, beginning today. For every post with that hashtag, Ubisoft will donate £1 to Alzheimer's Research UK. It will also donate for every share of its campaign video.

Money raised will go toward dementia research at Alzheimer's Research UK, up to a total of £30,000.

Alzheimer's Research UK is a charity organization dedicated to researching the causes, diagnosis, prevention, treatment and cure of dementia. Its goal is to bring about the first life-changing dementia treatment by 2025.

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