Sony Interactive Entertainment has shown its commitment to game streaming by cutting the price of PlayStation Now in half.
Previously, PlayStation Now cost $19.99 a month in the US, but a new price cut has brought that down to $9.99. Other territories have a slightly less generous reduction; from £12.99 a month down to £8.99 in the UK, for example, and from €14.99 to €9.99 in much of Europe.
The value proposition of PlayStation Now has been further strengthened by the addition of what SIE is calling "marquee games" -- the kind of high-profile blockbusters that have not been a common sight on Sony's on-demand platform before now.
Marquee games will be available for three months at a time. The first wave is God of War, Grand Theft Auto V, inFamous Second Son and Uncharted 4: A Thief's End, which will be available until January 2, 2020.
PlayStation Now already has a subscription catalogue of more than 800 games in many regions. According to Sony, the 19 territories in which the service operates covers 70% of the PS4 audience.
All of the price changes are listed below, according to territory:
- US: $9.99 - monthly / $24.99 - quarterly / $59.99 - yearly (from $19.99/ $44.99/ $99.99)
- CAN: $12.99 - monthly / $34.99 - quarterly / $79.99 - yearly (from $19.99/ $44.99/ $99.99)
- EU: €9.99 - monthly / €24.99 - quarterly / €59.99 - yearly (from €14.99/ (N/A)/ €99.99)
- UK: £8.99 - monthly / £22.99 - quarterly / £49.99 - yearly (from £12.99 / (N/A) / £84.99)
- JP: ¥1,180 - monthly / ¥2,980 - quarterly / ¥6,980 yearly (from ¥2,500 / ¥5,900/ (N/A))
In addition to the new price and new games, Sony is also launching the first global marketing campaign for PS Now, including its first TV spot.