Get your job in front of the right talentSearch our CV libraryUtilise the global reach of

Switch "could possibly eclipse" Wii - GameStop

Specialty retailer rep says Nintendo's latest has phenomenal start, soaring attach rates for games and accessories

The Wii is Nintendo's best-selling home console ever, but the newly released Switch has a chance to change that, according to one retailer. Speaking with Game Rant, GameStop senior director of merchandising Eric Bright said the Switch could eventually best even the Wii and its installed base of 101 million.

"The Nintendo Switch is off to a start right now that it could possibly eclipse the Wii," Bright said. "Initial sales on this have been phenomenal. I can't give straight numbers, but I can say we're seeing one of the highest attach rates of software and accessories to a device that we've seen in a long time."

Bright said extra JoyCon controllers and power chargers were proving to be the most popular accessory pick-ups at launch. As for software, his suggestion that Zelda: Breath of the Wild was the most popular title of launch--GameStop is prepping its own hardware bundles featuring the game to sell online--should come as no surprise.

Last week, research firm Superdata projected that the Switch had sold 1.5 million systems, with 89% of purchasers also picking up a copy of Zelda to go with it. Initial demand for the system has apparently surprised even Nintendo, as the company reportedly ramped up production on the console, now expecting to ship 16 million Switches in the next year instead of 8 million.

 Get your job in front of the right talentSearch our CV libraryUtilise the global reach of

More stories

Breath of the Wild sequel closes E3 2021 Nintendo Direct, "aiming for" 2022 launch

The platform holder also unveiled new entries in the Metroid and WarioWare franchises, as well as a remasters of the first two Advance Wars

By Marie Dealessandri

GameStop pulls new leadership from Amazon, reports Q1 sales boost

Incoming CEO Matt Furlong and CFO Mike Recupero are the latest appointees hired from online retail giant

By Brendan Sinclair

Latest comments

Sign in to contribute

Need an account? Register now.