Digital commerce analysts Slice Intelligence reports that mobile gamers spend an average of $87 on in-app purchases, putting them only $5 behind what PC and console players pay, on average, for gaming entertainment.
Slice Intelligence also noted that certain games drew big spenders.
"The mobile game with the largest average in-app spend is Game of War, where players spend, on average, $550 dollars to insure their army conquers the competition. What do Game of War gamers buy? Crates of gold, with the average item price hovering at $52 dollars."
The data also backed up the free-to-play trope of whales, with 10 per cent of mobile gamers who spend money making up 90 per cent of mobile gaming sales.
"Further listening to the statical sonar reveals that the top one percent, the 'white whales', of mobile gamers account for an astonishing 58 percent of the mobile gaming revenue from in-app purchases. This trend doesn't occur among traditional games, where roughly 28 percent of the audience accounts for 90 percent of game sales."