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The most backed Kickstarter ever? Exploding Kittens

Elan Lee, The Oatmeal and Shane Small are a crowdfunding super success

Just when you thought the world had developed a nasty case of Kickstarter apathy game designer Elan Lee, former Xbox exec Shane Small and online cartoonist The Oatmeal have just achieved the most backed Kickstarter campaign ever. With the help of some exploding kittens.

The trio launched their campaign for the Exploding Kittens card game on January 20. Just over a week later and they've surpassed their $10,000 goal, in fact right now the total raised is $4,342,186 (and the figure is going up even as I write this.) That's 110,284 backers (again, rising every minute.)

The team have been posting updates on the Kickstarter page, and were quick to point to the fans as the source of their success.

"The Most Backed Campaign in Kickstarter History" has nothing to do with:

  • Money
  • Press
  • Campaign Updates
  • Fancy Graphics
  • Stretch Goals
  • Ability to invent new words in titles

"It has everything to do with you. You wonderful people have come together to form the largest community in Kickstarter history, and the numbers keep rising."

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Latest comments (8)

Iain Stanford Experienced Software Engineer, Tinderstone6 years ago
I'm still not sure how I feel about Kickstarter being used as a blatant pre-order service.

These 3 people could *easily* have pulled together the $10k they claimed they needed. Even so, $10k would no where near be enough to successfully fund a new card game from nothing, to full release when you include all costs. They were blatantly using this for pre-ordering.

Kickstarter started off being for people to try and launch projects they had no funding for, no other way to get to market...Kickstarter used to be for the "little guy" to get help.

Mostly, I'm fine with it, its just for those "little guys" trying to get their project published, they can never compete with things like this. When big name companies go to Kickstart they crowd out the market and the smaller projects struggle to get through. Not only that but the smaller projects get inevitably compared to the big budget have to spend more getting a much more professional video done, you have to dedicate all your time to updating and maintaining the Kickstarter (because these big companies can afford to hire a marketing bod to do that for them).

When these sorts of projects could *easily* have got published elsewhere, where do the people who *used* to go to Kickstarter as their only option now go?
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.6 years ago
These guys needed $10,000 (seriously?) yet gained over $4 million for a card game. And then we have intriguing projects failing to get even $200,000. What madness is this?
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Paul Johnson Managing Director / Lead code monkey, Rubicon Development6 years ago
This rolls back to my usual comment of visibility being everything. The reason the oatmeal owned KS so hard is that they have like a billion visitors to their comic with it's incoming KS link. I follow them too, it's funny stuff.

Nobody found this on KS at random and thought "you know what...". It was ALL channelled. Fair play for getting into that position in the first place.

Edited 1 times. Last edit by Paul Johnson on 29th January 2015 8:30am

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Show all comments (8)
Claas Grimm CRO, Red Hot CG6 years ago
Hundreds of funny card games flooding the app stores and Kickstarter in 3, 2, 1 ...
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Istvan Fabian Principal Engineer, Sony Computer Entertainment Europe6 years ago
It could also be a sort of protest-backing; enough of mainstream stuff, let's back something totally silly.
We've seen this before on e.g. music charts.
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.6 years ago
Istvan, shouldn't they be backing hundreds of Kickstarter projects that don't have mainstream funding to begin with?

Let's see if the Oatmeal will pay forward 99% of that funding and invest it into other Kickstarter projects that truly need the money.
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Darren Adams Managing Director, ChaosTrend6 years ago
Kickstarter, the all new money laundering service!! :D
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Istvan Fabian Principal Engineer, Sony Computer Entertainment Europe6 years ago
No, because they need to have a mainstream ad backing though - which the public attracted to this can conveniently ignore :)
As for "Pay It Forward": checked IMDB, but it does not say anything about this company, so chances are slim ;)
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