Call of Duty: Ghosts showing sharp decline - Analyst

Doug Creutz tells investors Activision's latest appears to be falling short of expectations

Call of Duty: Ghosts was the best-selling game of last month, but unfortunately for Activision, investors care about how it did compared to last year's tilt more than how it compared to the competition. As reported by VentureBeat, Cowen & Company analyst Doug Creutz sent a note to investors today warning that Ghosts' sales aren't measuring up to its predecessors.

Creutz said Ghosts sales were down 19 percent compared to Call of Duty: Black Ops II after November last year. Activision cautioned investors that sales might be down as gamers hold off on purchases in light of the console transition, but Creutz noted that Ghosts sales were down despite the current-gen versions launching a full week earlier in the month (November 5, compared to November 12). Compared to Modern Warfare 3, which launched on November 8, 2011, Ghosts sales are down 32 percent life-to-date. (The PS4 and Xbox One versions of Ghosts launched alongside those systems on November 15 and November 22, respectively.)

"We don't think it is out of the question that the title could wind up comparing down 20 percent to 25 percent year-over-year [to Black Ops II], which is appreciably worse than the down 10 to 15 percent that we think is baked into guidance," Creutz said.

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Latest comments (12)

Greg Knight Freelance Developer 5 years ago
Every dog has its day.

Edited 1 times. Last edit by Greg Knight on 17th December 2013 7:06am

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Alfonso Sexto Lead Tester, Ubisoft Germany5 years ago
Was a matter of time. Every franchise gets to a point in which either renovates itself or begins to get burned.

Edited 1 times. Last edit by Alfonso Sexto on 17th December 2013 8:29am

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Tom Keresztes Programmer 5 years ago
Well, time for a Respawn ;)
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Show all comments (12)
Jakub Mikyska CEO, Grip Digital5 years ago
I think that Ghosts actually suffered from the botched Xbox One reveal. Some of Ghost's cooler features, like the dog character and a fish AI actually became mocking places for XB1.
Either that, or the people finally realized they are getting exactly the same thing every year ;-)
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Klaus Preisinger Freelance Writing 5 years ago
Creutz noted that Ghosts sales were down despite the current-gen versions launching a full week earlier in the month
Creutz continued,
"how dare customers not behave like trained dogs! God forbid the money we sink into PR, so the least we can expect is people to gobble it up without any constraints regarding their wallets or future plans. What did they think was the point about our 'trade your baby for a preorder bonus' program? Now we not only sit on a warehouse filled with CoD branding irons, we have imbeciles for customers who just go out and buy any new consoles with some game they like." Creutz was last seen leaving the scene shouting claims of joining a company developing a microtransaction based breakfast cereal slotted for release in late 2014.

Edited 1 times. Last edit by Klaus Preisinger on 17th December 2013 4:09pm

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Mihai Cozma Indie Games Developer 5 years ago
Actually I heard (not tried) Ghosts is a bit under Black Ops 2 in production value, that might also be a reason.
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Rick Lopez Illustrator, Graphic Designer 5 years ago
Franchise needs a break. Id love to see the talent at Treyarch and Infinity ward work on something differant and brand new. After working on call of Duty so long, they should know what makes a AAA game great. A new IP none first person shooter would be a great thing if it came from them.
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Craig Page El Presidente, Awesome Enterprises5 years ago
I think two things really hurt Call of Duty Ghosts:

1. The trailers and screenshots I could find of it for PS4 looked ugly.
2. Battlefield 4 came out, which did not look ugly.
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Mark Barney Producer & Project Manager & Game Designer, Firefly Studios5 years ago
This is true.
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Paul Jace Merchandiser 5 years ago
Well, time for a Respawn ;)
Exactly. I was tempted but have so far skipped out on COD: Ghost. However, I'm getting Titanfall on day one. That will be the first true next gen killer app.
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Marty Howe Director, Figurehead Studios5 years ago
There are some things Activision could do, I mainly speak for Single Player, but reinstate different leads for each game, so that all departments (art, music, sound, animation etc) always felt fresh, trawl metacritic and make a bullet point list of things people love, and do more of it, bullet point list of things people hate, compromise, and address that, less cutscenes\quicktime events and more content that's playable, hire a different military consultant for each game so that it feels fresh, new settings (Australian Special Forces, Mexican Drug Cartel units, could even go back to WW1 or II and spice that up for new gen systems)
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Roland Austinat roland austinat media productions|consulting, IDG, Computec, Spiegel Online5 years ago
I'll wait until next year - this year the game was split up between four different consoles, two of which weren't even widely available.
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