Just a few months ahead of the launch of the Wii U Nintendo has parted ways with its UK PR agency Good Relations.
"The year 2012 is a big one for Nintendo and with this in mind we are currently reviewing our PR agency. The first round of this process has already been completed," a Nintendo spokeswoman told PRWeek.
Both the UK consumer and corporate PR business are now out to pitch, with shortlists of potential agencies due by the end of July, and pitches expected at the end of August. The account could be worth as much as £350,000 to the victor.
"The challenge for the chosen agency will be keeping the existing Wii platform commercially viable as well as evoking excitement and anticipation in consumers and the industry for the Wii U launch," added an unnamed source.
Nintendo started working with Good Relations in 2010, and the agency also represents Blackberry and QinetiQ.