Sections

Zynga hires charity veteran Ken Weber

Becomes executive director of Zynga.org

Zynga has appointed Ken Weber, who has previously worked with The One Campaign and Network For Good, to head its charity operation Zynga.org.

"Essentially what we're trying to develop is a new platform for giving based on our games, integrated into the daily experience of playing our games," Weber told The Sydney Morning Hearld.

In his role as executive director Weber will increase its corporate giving, using rhe same community management skills Zynga applies to microtransactions in its games.

"Important new changes in philanthropy don't come along very often," added Weber.

"Fifteen years ago, when we were working on that UNICEF game, there was a seismic shift starting to happen. If the social graph is the next great wave of innovation, it's also reasonable to expect there will be a seismic shift for philanthropy."

Some of the current projects supported by Zynga.org include Save The Children, Habitat For Humanity, and Water.org.

Related stories

Zynga returns to full-year profits for the first time in seven years

Net income up $138.4m year-on-year to $26.6m, daily active users reaches four-year high at 20 million

By James Batchelor

Pincus: For new mobile devs, it's organic growth or bust

At Slush, Zynga founder Mark Pincus advised mobile startups to set a "high bar" for organic growth before investing in advertising and UA

By Matthew Handrahan

Latest comments

Sign in to contribute

Need an account? Register now.