Just Dance 2 breaks Wii sales records

Ubisoft title is top selling third party Wii game ever

Ubisoft Paris' Just Dance 2 is now the top selling third party Wii game ever, according to figures reported by the NPD.

The dance title has been at the top of the charts since October 2010 when it was released.

"Ubisoft is incredibly proud of the monumental success Just Dance 2 has had the past nine months," said president of Ubisoft North America Laurent Detoc.

"The game’s outstanding performance solidifies the Just Dance brand as a pop culture phenomenon. We’re excited to bring fans that are eagerly awaiting the release of Just Dance 3 in October a new selection of dance tracks to play with Just Dance Summer Party."

The Just Dance franchise also includes the original Just Dance and Just Dance Kid, and together the titles have a global sell in total of 14 million units. Just Dance Summer Party will be released on July 19.

On Tuesday Ubisoft announced it had acquired free to play company Owlient. At the time Yves Guillemot, Ubisoft CEO, spoke about the company's commitment to the young female demographic.

"We know those customers. We know what they like, so we we continue to invest in that category just because we know their wishes and we know how to fulfil them. The company is learning how to give those young girls want they want."

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Latest comments (4)

Scott Oakley Motion graphics Artist 10 years ago
My misses loves these games. Hat's off for identifying and fullfilling a market need Ubisoft. The downside? I'm fighting for Xbox TV time - just try and think about your original core crowd next time huh? These kind of problems can put a strain on relationships lol.
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Benn Achilleas CEO and Founder, Playabl10 years ago
Congrats Ubi and all involved :)
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Terence Gage Freelance writer 10 years ago
Yeah; they're not my kind of games but well done to Ubi for making a decent product and perhaps most of all backing it up with some excellent marketing.
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Stephen McCarthy Studying Games Technology, Kingston University10 years ago
*hits head on the wall*

I feel good for them that it selling well... but bad for my self that the shop walls will have more of this kind of game....
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