Angry Birds reaches 100 million downloads

200 million minutes a day spent playing mobile game across all devices

Mobile sensation Angry Birds has seen its 100 millionth download, according to Rovio marketing exec Peter Vesterbacka, who claims: "everyone is playing Angry Birds".

Vesterbacka revealed that the game also recently celebrated its 40 million monthly active user, with players now spending 200 million minutes a day on the game across various different versions and hardware.

Vesterbacka was speaking at the South by Southwest Interactive conference in Texas, where he was previously reported as saying that the console market was "dying".


Rovio claims 40% of revenues come from non-game business, such as merchandising and licensing

According to Mobile Entertainment he insisted that "tablets are killing console".

"Four generations of new tablets come before a new console, if one ever comes," he added - as the iPad 2 tablet is released in North America.

Despite this apparent disdain for traditional video game formats Angry Birds is shortly due to be released as a PlayStation Network download, with WiiWare and Nintendo 3DS versions also planned.

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Latest comments (5)

Sergei Klimov Director of Publishing & Business Development, Snowbird Studios8 years ago
The good news is merchandising becoming a significant part of the revenue. PopCap is good at that, and SEGA - a bit, but who else? At the last Licensing Show in Vegas, there was EA - with Mass Effect hoodies, UBI - with Rabbids, SEGA, Konami, THQ, and a couple more companies, but all in all, really not impressive yet, in terms of how successful games IPs are outside of the games world.
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Hermann Rauth Game Audio Designer 8 years ago
I love how everyone is killing everyone else's platform. :D "PC gaming is dead". "Consoles are dying". Cmon, people...
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Shane Sweeney Academic 8 years ago
Everyone always thinks its the end of the world. 2012 the year all industries cannibalize all industries.
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Marine Fradet8 years ago
I think that developers are just scared to adapt their games to various platforms : too much development or financial investment.
I think that those who will really forge their name in the following years or those who will adapt their gameplay for various gamers.
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Andrew Goodchild Studying development, Train2Game8 years ago
"Four generations of new tablets come before a new console, if one ever comes,"

Meaning that a lot of potential customers who can't afford to spend 500+ on a new tablet every 6- 9 months don't all have the most current device all at the same time, and any developer wanting to make a long term project will either have created it for an old tablet (meaning any improvements on the newest generations are not utilised anyway), or switched hardware 4 times during development.

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