Kinect smashes sales targets with 8 million sold

Helps drive Xbox 360 sales over 50m; Xbox Live hits 30m members; Avatar, Hulu Plus and Netflix get Kinect support

Microsoft has announced that motion sensing camera Kinect has sold over 8 million units in the 60 days since launch, smashing the target of five million set before release.

The success has helped push Xbox 360 sales to more than 50 million units sold worldwide, said CEO Steve Ballmer at CES in Las Vegas yesterday, and the Xbox Live service now has over 30 million members.

"A new member joins Xbox Live every two seconds," said Ballmer. "Kinect and Xbox Live have helped drive consumer demand for the Xbox itself. Xbox 360 has been the number one selling console every month for the last six months here in the United States. And sales for the Xbox 360 are now over 50 million units worldwide.

He added: "As many of you know, we predicted that we would sell about five million of these Kinect sensors by the end of the holiday season. We beat that forecast. In the first 60 days we sold over eight million Kinect sensors worldwide. This has been the biggest holiday and the biggest year ever for Xbox."

Microsoft also showed off a new social application for Xbox 360, Avatar Kinect, that allows users to interact using Kinect and their own Xbox Live avatars, promising to map facial expressions. Due in Spring, Avatar Kinect will be free to Xbox Live Gold subscribers.

Ballmer also revealed that the Netflix service on Xbox Live will get Kinect support in the Spring, as will Hulu Plus, later this year.

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Latest comments (18)

Bruce McNeish Senior Programmer, 4J Studios9 years ago
Does anybody know how this compares with the PlayStation Move controller sales?
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Matt Martin Editor, GamesIndustry.biz9 years ago
The last numbers from Sony were 4.1 million shipped
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Bruce McNeish Senior Programmer, 4J Studios9 years ago
Seems like the 8M quoted here are "shipped to retailer" numbers.
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Show all comments (18)
Nick McCrea Gentleman, Pocket Starship9 years ago
They almost always are, but in many cases that doesn't really matter - as told by Aaron Greenberg on Twitter they have no channel inventory, and 'every kinect we make, we sell'.
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Klaus Preisinger Freelance Writing 9 years ago
Kinect can't be selling that well everywhere though. In Germany it was first sold at 150 and is now being sold for 120 across the board by every major retailer.

PS3 Move bundles vanished mostly. It is more likely to find a PS3 bundled with FiFa11 or GT5. Move also disappeared from the weekly advertisements of big retailers (Kinect hasn't).
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As nick pointed out:

"Shipped to retailer" means sold for microsoft, it gives a wrong image off tho as for all we know they're all sitting in stores, but they're still viewed as sold for microsoft. :P

Edited 1 times. Last edit by Joffrie Diependaele on 6th January 2011 11:24am

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James Finlan Studying Information Systems, University of Manchester9 years ago
That is still one Kinect for every six or so X360 consoles out there, very impressive opening quarter indeed.
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Kevin Clark-Patterson Lecturer in Games Development, Lancaster and Morecambe College9 years ago
'Impressive' figures all the same.

Ill buy in once the accuracy is improved :)
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Emily Rose Freelance Artist 9 years ago
I find it somewhat amusing that people predicted under 500k sales, I scoff at them, this couldn't have launched at a better time.
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Josef Brett Animator 9 years ago
Interesting that MS said a month ago that it had sold (through to customers) 2.5M units, now they're using the term shipped.

I wonder if this is because they can't verify that they have actually sold the 5m they predicted?

Still, very big numbers and good to see. Hopefully this means more Kinect support!
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Seeing how hard it was in the US to even put your hands on one, I don't think sold to retailers is that far off from actual sales...
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Lewis Brown Snr Sourcer/Recruiter, Electronic Arts9 years ago
I think they caught peoples imagination in the same way the Wii did (Im talking consumers in General not just the core Gaming Community) Plenty of people I know who arent into Gaming as such bought Kinect packages including the xbox unit . The ad campaign in the mainstream press was very strong and targetted at the family and broader mainstream audience. I think its an example of a good product being properly marketed, released at the right time and offering enough of a difference to the Wii/Move to tempt people to purchase. Ultimately It's a good piece of KIT and you can still see the broader potential if developer can come up with ways to utilise the technology, personally I cant wait.
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Mbuso Radebe Producer, Electronic Arts9 years ago
This should probably be updated to read shipped and not sold to minimize confusion as seen on Gamasutra and IGN
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They arent too much away from the real numbers. Almost all Kinects vanished from the shelves. In my country, its price was 300U$ (yeah, we love taxes here) but now its 500U$...
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Mark Wittaker blogger 9 years ago
Seen all the games that are coming to Kinect (see: Kinect Games for example) it only makes sense this thing is selling well. There is some serious commitment from MS.

Edited 1 times. Last edit by Mark Wittaker on 6th January 2011 7:57pm

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Andrew Lee Pearson Studying Game Designer, Train2Game9 years ago
Got one today purely as a fitness device will never look back Amazing!
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James Butterworth SuperGeek - IT Hardware & Software 9 years ago
"Due in Spring, Avatar Kinect will be free to Xbox Live Gold subscribers." Where does the "free" bit come in? You have to PAY for a Gold subscription to Live, hence you're paying for it! Kinect is awesome, I can't wait for the next version of Forza Motorsport that supports it. I just bought a new 360 S in anticipation, too, and absolutely LOVED Forza 3.

Watching the missus working out in her Lycra fitness gear with Kinect is another bonus. Sod the PS3, that has had nothing but firmware bugs and features removed. I repair consoles, develop for XNA, and have been shocked by how PS3 has gone downhill, yet 360 gets better. The PS fanboys are still so arrogantly, blissfully ignorant, and it makes me laugh, especially that Sony still can't manufacture lasers that actually last more than 6 months, since the PS1, and they manufacture lasers for many companies' devices.....
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Wesley Williams Quality Assurance 9 years ago
Don't get your hopes up James. Haven't you seen this video?
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