Apple plans to have its long-awaited AR/VR headset spearhead its 2023 lineup of new offerings, Bloomberg reported over the weekend.
The outlet said the headset has been in development for seven years, and Apple is hoping to announce it in the spring, with a launch date in the fall.
The headset will "likely" be called the Reality Pro, and will eschew iOS and MacOS in favor of its own xrOS operating system.
A handful of third-party developers are already said to be working with the hardware in order to line up the first wave of apps.
In addition to the headset, Apple is also reportedly planning to update its Apple Store iPhone app with an in-store AR experience. The idea is that customers could point their phones' cameras at an item and see more details about pricing or specs on the screen.
Apple tipped its interest in AR and VR through job listings back in 2014, with reported product launch plans shifting repeatedly over the past six years.