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Amazon's Kindle Fire tablet to retail at $199

Budget price for 7-inch tablet to undercut Apple's iPad

Amazon's new Kindle Fire tablet is to hit US retail priced at $199.

The company has announced the new hardware at a press conference today, as reported by Bloomberg, with the price as a USP to undercut Apple's $499 iPad.

The tablet comes with a 7-inch display and runs Google's Android OS. It lacks 3G access but does have WiFi connectivity and will ship with a 30-day free trial of Amazon Prime, the subscription service that offers streaming video, and grant access to Amazon's App Store for games and other content.

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Matt Martin avatar

Matt Martin


Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.