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AIAS awards to be televised

Highlights show to be featured on the Independent Film Channel

The Academy of Interactive Arts and Sciences and the Independent Film Channel have announced a partnership to broadcast the 12th Annual Interactive Achievement Awards to television audiences for the first time.

Taking place on February 19 at the Red Rock Resort and Casino in Las Vegas, the awards ceremony will be broadcast in a half hour special made of highlights.

"The Academy is excited to bring the Interactive Achievement Awards - the Oscars of videogames - to the IFC audience," said Joseph Olin, President, AIAS.

"The amazing popularity of interactive entertainment is attributed to the manner that today's games allow people to be part of fantastic worlds, incredible challenges and the simple fun of sharing these experiences with friends and family."

"As IFC celebrates the creative spirit of independent filmmaking, I can think of no better place to showcase the talented men and women who are responsible for our dynamic entertainment art form."

Jennifer Caserta, executive vice president and general manager of IFC added: "Bringing the Interactive Achievement Awards to our audience marries alternative culture with alternative content."

"The Interactive Achievement Awards is an exciting and highly anticipated addition to our programming line-up that will include award highlights, scenes from the red carpet and interstitials hosted by IFC News' Matt Singer."

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James Lee