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Admix raises $25m in Series B funding round

London-based advertising and monetization company to use investment to expand business into more regions

Games monetization company Admix announced that yesterday it raised $25 million in a Series B funding round.

The advertiser said that the investment will be used to expand its operations into the Americas and APAC.

Additionally, Admix aims to develop metaverse monetization tools.

The funding round saw participation from Elefund, Force Over Mass, DIP Capital, Notion Capital, Speedinvest, Rocket Capital, Colopl Next, and Sure Valley Ventures.

Additional investments came from Sidedoor Ventures, Kuvi Capital, and angel investors.

"We see the internet entering a new stage: Web 3.0 or the metaverse, characterized by real-time 3D interactions and a new creator economy, spearheaded by the video games industry," said CEO and co-founder of Admix Samuel Huber.

"We are establishing In-Play as the monetization layer for gaming and the metaverse. While many players in our industry are essentially agencies, Admix is building critical infrastructure for creators to monetize their content in the best way possible."

Earlier in the year, the company announced its expansion into the US and EMEA.

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Jeffrey Rousseau

Staff Writer

Jeffrey Rousseau joined GamesIndustry.biz in March 2021. Based in Florida, his work focused on the intersectionality of games and media. He enjoys reading, podcasts, staying informed, and learning how people are tackling issues.