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Activision's Call Of Duty 4: Modern Warfare Named "Overall Game Of The Year" At 11th Annual Interactive Achievements Awards Show


Santa Monica, CA - February 8, 2008 - Activision, Inc. (Nasdaq: ATVI) announced today that its best-selling Call of Duty® 4: Modern Warfare title was named "Overall Game of the Year" at the 11th Annual Interactive Achievement Awards Show, held last night in Las Vegas, Nevada. Infinity Ward's intense and cinematic action game swept the awards show, also taking home top honors for "Console Game of the Year," "Action Game of the Year" and "Outstanding Achievement in Online Game Play."

"It's an honor for Call of Duty 4: Modern Warfare to be recognized by the Academy as the best game of 2007," said Robin Kaminsky, executive vice president of publishing, Activision, Inc. "The team at Infinity Ward is committed to delivering groundbreaking entertainment to gamers worldwide and all of the awards are an acknowledgement of their talent, dedication and hard work."

"With Call of Duty 4: Modern Warfare, we wanted to deliver the best, most intense action experience ever," added studio head and project lead Jason West from developer Infinity Ward. "We're thrilled and truly appreciate that our efforts have been recognized by the Academy, especially with the incredible competition this year."

Released in November of 2007, Call of Duty 4: Modern Warfare quickly topped worldwide sales charts to become the #1 best-selling game by units worldwide for calendar 2007, according to The NPD Group, Chart Track and GFK Group.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision generally uses words such as "outlook", "will," "could," "would," "might," "remains," "to be," "plans," "believes", "may", "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to help identify forward-looking statements. Factors that could cause Activision's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales of Activision's titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision's ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision's products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, customers, vendors and third-party developers, international economic and political conditions, integration of recent acquisitions and the identification of suitable future acquisition opportunities and foreign exchange rate changes. Other such factors include additional risk factors identified in Activision's most recent annual report on Form 10-K and subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision as of the date of this release, and Activision assumes no obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control and may cause actual results to differ materially from our current expectations.

® 2007 Activision Publishing, Inc. Activision and Call of Duty are registered trademarks and Modern Warfare is a trademark of Activision Publishing, Inc. All rights reserved.


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