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22% share price slump following Ubisoft financials

Biggest drop since 1996, but new Assassin's scoops glowing reviews

French publisher Ubisoft has seen its share value drop to €7.50 - the lowest for the firm since 1996.

The overnight decline of 22 per cent follows the publisher's announcement of a €89.9 million ($122.2m / £76.1m) net loss for the first fiscal half of 2010.

Reteurs reports that Ubisoft stock recommendation was cut from 'buy' to 'hold' by Deutsche Bank AG and to 'reduce' by Natixis SA.

More positively, latest Assassin's Creed title Brotherhood has been enjoying highly favourable reviews this week, which may help the publisher's fortunes over the Christmas period.

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Alec Meer avatar
Alec Meer: A 10-year veteran of scribbling about video games, Alec primarily writes for Rock, Paper, Shotgun, but given any opportunity he will escape his keyboard and mouse ghetto to write about any and all formats.
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