2006 SI(tm) Sports Trivia Comes to a Phone Near You
Sports Illustrated trivia game now available through all major carriers
San Mateo, CA - 29th August, 2005: I-play, the mobile games company, and SI Mobile, part of Sports IllustratedTM, one of the world's most recognized media and sports entertainment brands, today announced the launch of 2006 SITM Sports Trivia for mobile phones. The game is now available through all major carriers and online portals across North America.
"Sports games are a proven winner in mobile and sports brands don't come much bigger and more respected than Sports IllustratedTM. We are hugely excited about the launch of 2006 SITM Sports Trivia. This is one of two SI titles that we're launching this summer as we grow our company and our game titles into a dominant franchise on the North American mobile gaming scene," commented David Gosen, COO, I-play.
Sports fans will be challenged with a broad range of questions, for example:
At a rodeo, who rescues unseated riders before they're injured or killed?
Rodeo Wranglers Rodeo Clowns, Rodeo Jockeys or Rodeo Marshalls
How many balls are on the pool table at the start of a standard game?
17, 15, 13 or 19
What American city is home to a football team called the Cowboys?
Dallas, Denver, Houston or Phoenix
"We are excited to build upon our relationship with I-play," said Jeff Price, VP/Chief Marketing Officer at SI. "It is a great opportunity for us to provide another form of sports entertainment to our loyal fans and an ideal space for us to further expand the SI brand."
Featuring quiz questions pulled directly from the vaults of Sports Illustrated, 2006 SITM Sports Trivia hosts a number of subscription-based network-connected features giving gamers exclusive access to question packs approved by SI's statistics experts, which are updated on a monthly basis. In addition, players can view and post high-scores on WAP and web-based leader boards via dedicated SI-branded microsites, challenging friends to see who can get the highest score. I-play will also assist wireless network carriers in organizing tournaments around the game, offering a variety of prizes to the best trivia champions across the nation.
For more information on 2006 SITM Sports Trivia and other I-play products, please visit www.I-play.com.
About I-play
I-play, the mobile games company, brings the best in mobile entertainment to a mobile gaming audience of over 600 million people via mobile operators, retail stores and online portals, including http://www.iplay.com/. I-play has been creating mobile games since 1998 and continues to spearhead the creation of games for the next generation. As one of the world's longest established and respected creators of mobile games, the I-play brand stands for quality and the best in mobile game development. Working with the best media and entertainment brands, I-play is 100% focused on mobile games, and dedicated to fulfilling the promise of the mobile phone as the first truly mass-market electronic games platform.
I-play's investors are Apax Partners and Argo Global Capital. I-play is headquartered in London, with European Regional HQ in Dunfermline, Scotland and North American Regional HQ in San Mateo, California as well as sales offices in Paris, Munich, Madrid, Rome, New York, Fairfax, Sao Paulo and Singapore.
For more information, please call +44 (0) 20 7901 1760 or visit us at http://www.iplay.com/
I-play is a trademark and trading name of Digital Bridges Limited.
About SI
SI is a full-service sports media brand that takes the consumer into the heart and soul of sports. The SI franchise is anchored by Sports Illustrated, the most respected voice in sports journalism which reaches a weekly audience of more than 20 million adults, and SI.com, the magazine's 24/7 sports news website that delivers more than 150 original stories to its users each week. The SI franchise also includes Sports Illustrated For Kids (sikids.com), a monthly magazine targeted to kids age 8 and up; Sports Illustrated On Campus (si.com/sioc), a weekly chronicling college sports and the college sports lifestyle delivered to more than one million students through their campus newspapers; SI Presents the magazine's specialty publishing division; as well as SI Books, SI Pictures, SI Productions, SI MOBILE and SI Events. Founded in 1954, SI is a division of Time Inc., the world's leading magazine publishing company and a subsidiary of Time Warner.