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1m Euro sales for latest Assassin's Creed; Franchise hits 20m

"Our best-selling launch title ever" - Ubisoft

Ubisoft's Assassin's Creed series has hit 20 million lifetime sales.

The milestone follows the highly successful launch of third title Assassin's Creed: Brotherhood last week, which the publisher's EMEA chief of marketing and sales claims has already sold over a million copies in Europe.

"It's the best launch in the history of Ubisoft's European sales," Geoffroy Sardin told MCV, "and our best-selling launch title ever."

Sardin believes the franchise will reach 30 million by the end of next year, on the eve of a planned fourth game's release.

He partially attributed Brotherhood's launch week success - coming in at only 63,000 units shy of Black Ops' second week sales - to its multiplayer mode.

"Apart from the big marketing campaign that we started a few week ago, and which continues over the coming weeks, the main reason the game has succeeded is that we transformed the brand from a single player one to a multiplayer one," he said.

The publisher's data revealed 60 per cent of the game's purchasers had tried the hide'n'seek-based online modes.

A number of DLC packs are also planned.

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Alec Meer

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A 10-year veteran of scribbling about video games, Alec primarily writes for Rock, Paper, Shotgun, but given any opportunity he will escape his keyboard and mouse ghetto to write about any and all formats.

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