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X.League.TV, the UK's first dedicated eSport TV channel, has announced a brand alliance with the Alex Zane Breakfast Show on XFM.

The collaboration sees XFM sponsor XLeague.TV's flagship programme, The Match, the will show cover three of XLeague's eSport current on line leagues, including the hugely successful Halo 3, Gears of War and Mario Stikers.

XFM will be branded across the XLeague.TV website, including idents on the WebTV area, and being able to listen to XFM while on the site.

Ray Mia, channel head of XLeague.TV comments "This is a no-brainer as far as we're concerned - the partnership between X.League.TV and XFM is made in heaven. We appeal to exactly the same audience of 16-35 year-olds so it makes good business sense. Alex Zane's Breakfast Show on XFM also happens to be a personal favourite of mine and a number of key XLeague.TV staff, we could not be more enthusiastic about this opportunity to provide a better offering to the music loving gamers out there."

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XLeague.TV is the UK's first dedicated e-Sports channel and website. The revolutionary gaming channel offers a comprehensive range of services to its members, including leagues and tournaments, customisable user profiles, match scheduling and club and team creation.

XLeague.TV is as part of the Portland Media Group and was launched at a cost of £5 million. Portland has a wealth of in-house facilities including production, post-production, transmission and play-out, as well as an advertising, media buying and planning and modelling agency.

For further press information or interviews please contact Sam Espensen at Limelight PR, 0207 821 9210, 07957 361 717,,

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