Xbox LIVE Members Get a Virtual Front Seat at GDC
LONDON - 14th February, 2008 - Xbox 360 enthusiasts everywhere can get VIP access to this year's Game Developers Conference (GDC) from the comfort of their living room starting 20th February.
Microsoft is bringing GDC home to the more than 10 million Xbox LIVE members across the globe by allowing them to download breaking Xbox 360 news directly from the event to their TV. The free high-definition content will also include footage from the keynote address by John Schappert, Corporate Vice President LIVE, Software and Services for the Interactive Entertainment Business.
Schappert's keynote address, "A Future Wide Open: Unleashing the Creative Community," will provide an exciting view into this year's plans for Microsoft's Interactive Entertainment Business. His keynote address is scheduled from 6.30pm to 7.30pm on 20th February. Highlights of the keynote will be available on Xbox LIVE Marketplace.
Additionally, footage will include never-before-seen gameplay, demos, screenshots, game trailers and interviews from the GDC show floor. These additions will enhance Xbox LIVE Marketplace's growing library of premium entertainment, which already equals more than 3,600 hours of total downloadable content (HD and SD). Xbox LIVE Marketplace is the leading destination for downloadable HD movies and television content.
Don't miss any of the surprises Microsoft has in store for its Xbox 360 fans by gathering everyone together in the living room to enjoy the GDC experience with GDC: Bringing It Home. To download GDC content, go to Xbox LIVE Marketplace or see the latest news at www.xbox.com/LIVE.
GDC will be held at the Moscone Convention Center in San Francisco from February 18-22, 2008.
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For press information please contact:
Nik Thakkar / 020 7208 7287 / nik_thakkar@jcpr.com
Seema Parmar / 020 7208 7201 / seema_parmar@jcpr.com
Notes to Editors:
About Xbox 360
Xbox 360 is the most powerful video game and entertainment system, delivering the best games, the next generation of the premier Xbox Live online gaming service, and unique digital entertainment experiences that revolve around gamers. The system was first launched in North America, Europe and Japan in 2005 and then in Australia, Colombia, Hong Kong, Korea, Mexico, New Zealand, Singapore and Taiwan in 2006. More information can be found online at http://www.xbox.com/xbox360.
About Xbox Live
Xbox Live is the first and only unified online entertainment network seamlessly integrated throughout the entire console experience, making it easy for people to find the friends, games and entertainment they want from the moment they power on their Xbox 360 system. Xbox Live connects millions of members across 24 countries to enjoy hundreds of multiplayer games, downloadable games via Xbox Live Arcade, free and premium playable game demos, music videos, and movie trailers, as well as new game levels, characters and vehicles for all their favourite retail games. More information can be found online at http://www.xbox.com/en-us/live.
About Microsoft
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
Microsoft, Xbox, Xbox Live and Xbox 360 are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.