Takahashi Sensui, general manager for Xbox 360 Japan, has declared that the PlayStation 3 is "too expensive" - and that Microsoft's next-gen console offers a gaming experience that's just good.
Speaking to the Mainichi Daily News, Sensui said: "Gaming is the essential role of Xbox 360 and the experience is in no way inferior to any other console."
He went on to confirm that Microsoft does not plan to cut the price of the Xbox 360 in Japan, despite the fact that the console has failed to take off in the territory - six months after launch, it was still lagging behind the Nintendo DS and PlayStation 2.
According to Sensui, there are currently no plans to release a HD-DVD-ready 360 in Japan. However, if the standalone player performs well, Microsoft may reconsider.
The 20GB PlayStation 3 is due to launch in November priced at 62790 million Yen (430 Euro), while the Xbox 360 retails for 39795 Yen (around 270 Euro).