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WildWorks' Animal Jam hits $150 million lifetime revenue

Kids MMO launched eight years ago, mobile version has earned $20 million of the total

WildWorks' has earned $150 million in revenue from Animal Jam, its popular MMO for the kids' market.

Animal Jam launched in October 2010, and it has earned $150 million in revenue across all platforms since then. The MMO has 100 million registered users, 61 per cent of which live in the US and Canada, which also account for 79 per cent of Animal Jam revenue.

The next biggest market is found in Brazil, which is the home of 11 per cent of Animal Jam's monthly active users.

The majority of Animal Jam's revenue comes from subscription sales: 85 per cent, with the remainder coming from the sale of in-game currency and licensing deals.

Mobile is a rising force for the future of the Animal Jam brand. Daily active users now evenly split between web and the mobile version, Animal Jam: Play Wild, despite the latter only having launched three years ago, and annual revenue from mobile is up 36 per cent over the last 12 months.

Overall, Animal Jam's mobile version has earned $20 million in revenue, 72 per cent of which came from iOS users.

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Matthew Handrahan

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Matthew Handrahan joined GamesIndustry in 2011, bringing long-form feature-writing experience to the team as well as a deep understanding of the video game development business. He previously spent more than five years at award-winning magazine gamesTM.

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