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Wii to penetrate 30% of US homes by 2011

Thirty per cent of all homes in the US will have a Nintendo Wii by 2011, according to analysts at Merril Lynch.

Thirty per cent of all homes in the US will have a Nintendo Wii by 2011, according to analysts at Merril Lynch.

The prediction comes as NPD data revealed the Wii to be North America's top-selling console in January, selling 436,000 units.

The analyst also believes a third of all all Japanese homes with have the Nintendo system, according to The Financial Times.

While some critics have suggested the motion sensing capabilites of the Wii controller are a gimmick, Credit Suisse analyst Jay Defibaugh suggest that sales indicate this is not the case.

"There has always been a strong concern that the Wii was gimmicky, but each passing month assuages that," he said.

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Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.