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Visceral Melbourne dev founds mobile studio

PlaySide to begin production in January 2012

A game designer from EA's recently closed Visceral Melbourne studio has founded a new mobile developer.

According to a report on Kotaku Australia, Gerry Sakkas was offered the chance to relocate to one of EA's studios in the US following the closure of Visceral, but instead chose to start a company with former colleagues Aaron Pasias and Mark Goulopoulos.

PlaySide will begin production on January 16, 2012, with a goal of bringing AAA production values and techniques to the mobile market.

"The goal was to create a studio with people who were accustomed to aiming for AAA quality, take that talent, and tailor it to a mobile audience," says Sakkas, who will serve as CEO of PlaySide.

Sakkas believes that many AAA developers have got the approach to mobile development "terribly wrong" by simply re-packagaing console experiences for mobile gamers.

"We are all about making a completely tailored experience for the mobile platform, with the added quality and polish of a console game. Our biggest goals are to create unique and loveable characters and to make a real impact on the mobile games industry."

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Matthew Handrahan

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Matthew Handrahan joined GamesIndustry in 2011, bringing long-form feature-writing experience to the team as well as a deep understanding of the video game development business. He previously spent more than five years at award-winning magazine gamesTM.

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