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Virgin teases new games venture

Company set to reveal new business at E3 next month

Virgin is teasing a new games venture, Virgin Gaming, with an official site counting down to the week of E3.

Rumours from retail site MCV suggest that Virgin founder Richard Branson will make an appearance at the annual games event in Los Angeles next month, to reveal an new online gaming initiative.

Virgin's original games division formed in the 1980s, acquiring Mastertronic towards the end of the decade and rebranding as Virgin Interactive in the mid 1990s. It published games for all systems, and worked with Shiny Entertainment and Westwood Studios.

At the end of the decade Virgin's US assets were acquired by Electronic Arts, while French company Titus Software bought the European assets.

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Matt Martin


Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.