Virgin is teasing a new games venture, Virgin Gaming, with an official site counting down to the week of E3.
Rumours from retail site MCV suggest that Virgin founder Richard Branson will make an appearance at the annual games event in Los Angeles next month, to reveal an new online gaming initiative.
Virgin's original games division formed in the 1980s, acquiring Mastertronic towards the end of the decade and rebranding as Virgin Interactive in the mid 1990s. It published games for all systems, and worked with Shiny Entertainment and Westwood Studios.
At the end of the decade Virgin's US assets were acquired by Electronic Arts, while French company Titus Software bought the European assets.