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VidZone rules out streaming music video on Xbox 360

Company will continue to sell content on Xbox Live, but PlayStation is primary focus

VidZone Digital Media has told GamesIndustry.biz that it will not be pursuing a streaming service on Xbox Live, despite selling music videos on Microsoft's console.

The company charges between £1.70-£2.55 (200-300 Microsoft Points) for individual videos on the Xbox 360, but doesn't intend to push further on the console and follow the runaway success of VidZone's steaming service on the PlayStation Network.

"There's no real plan for us to do anything there, all the focus is going into PlayStation and it's a very different service to what we run on the PS3," director of new music development Michael Russo told GamesIndustry.biz. "The PS3 offering is much more of a proper consumer product."

"[Xbox 360] is a very different service to what we've got on PlayStation. Nothing is given away for free, there's no element of streaming, it's all pay-to-own downloadable music video content," he added. "It's a smaller business for us and we only represent the independent labels."

VidZone is currently in the process of rolling out the streaming service to more European PlayStation regions, and although he would not discuss possible plans for the US, Russo did admit that the company has a lot more services due in the near-term.

"We're on track and should be available to another 11 regions by Christmas, which will take us up to 18 countries.

"We have an aggressive roll-out strategy and there will be numerous additions to the service that we'll announce in the not so distant future - some major features of the product," added Russo.

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Matt Martin avatar

Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.

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