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Union group files complaint against Activision exec after 'anti-union' message

Communications Workers of America claim chief comms officer shared "anti-union propaganda" in company Slack

Lulu Cheng Meservey, chief communications officer at Activision Blizzard, is named in a new labour complaint filed by the Communications Workers of America.

The filing, shared by Polygon, accuses Meservey of sharing "anti-union propaganda" in a company Slack channel last week, which approximately 18,000 employees have access to.

It alleges that Meservery "coerced and restrained employees" in the exercise of their Section 7 rights (the right to join, form or assist unions) by "admonishing all staff not to share anything other than 'discreet and respectful' communication" about Activision Blizzard's union stance.

The message follows and makes reference to Blizzard Albany's QA team, which won the right to form a union last week.

An alleged screenshot of Meservey's Slack message was shared to Twitter by union campaign worker Jessica Gonzalez. In the message, Meservey calls union bargaining "collectively slow," and said the company thinks "a direct dialogue between company and employees is the most productive route."

She pointed out that labour laws forbid any pay, bonus or benefit increases during long contract negotiations, and referenced a report that "non-union employees generally get larger pay raises than union-represented groups."

According to The Washington Post, employees could not directly respond to the message in Slack, but it was met with negative emojis. Several hours after sharing the original post, Meservey reportedly followed up in the channel saying "I can hear the booing from here! And have registered the disappointing dog emojis."

Ballots for the unionisation vote at Blizzard Albany will go out to the QA team later this month, and the results will be collected on November 18.

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Danielle Partis

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Danielle is a multi award-winning journalist and editor that joined GamesIndustry.biz in 2021. She previously served as editor at PocketGamer.biz, and is also a co-founder of games outlet Overlode.