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Twitch acquiring eSports agency GoodGame

"All of our employees will be taken care of very well"

Twitch will acquire eSports talent and content company GoodGame in a move that GoodGame's CEO calls "a good deal for everyone involved." The exact terms of the deal were not disclosed.

"This isn't going to be one of those post-acquisition blogs in which the fact that there's money involved in the transaction is conveniently glossed over," said GoodGame CEO Alex Garfield in a statement to gamers.

"There's no doubt that being bought by Twitch means all of our employees will be taken care of very well. But at the same time, we're talking about a group of people who've dedicated most - if not all - of their adult lives to eSports and to growing this industry. It's a deserving bunch. On top of that, we've reserved a portion of the transaction for a player pool, which means that every player currently contracted with GoodGame will receive a small portion of the company's sale. And as an Amazon subsidiary, we'll also be able to offer our players other additional benefits to which they didn't previously have access."

GoodGame offers services like web design services, event planning and connecting brands with influential gamers. Some of its clients include T Mobile, Intel and Monster Energy. Garfield himself was part of a succesful eSports team Evil Geniuses (Team EG).

Twitch hopes to use the company's talents to boosts its partner program and help its broadcasters build stronger content.

"GoodGame has an amazing reputation in the industry for its expertise in both sponsorship sales and talent support. Their passion for helping content creators and pro players achieve success has elevated the entire industry in the minds of brands worldwide," said Twitch COO Kevin Lin.

"GoodGame was a natural fit for Twitch because of our shared experience in creating compelling monetization opportunities for content partners and helping sponsors get the most out of their investments. We have worked with GoodGame CEO Alexander Garfield for several years, and there is a clear opportunity for him to bring his skills and experiences to many more of our partners."

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Rachel Weber

Senior Editor

Rachel Weber has been with GamesIndustry since 2011 and specialises in news-writing and investigative journalism. She has more than five years of consumer experience, having previously worked for Future Publishing in the UK.