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Touchlink launches Coca-Cola branded mobile content

Three new titles target World Cup fans

Danish mobile content developer and publisher Touchlink Mobile has created three new branded titles which will be exclusively published by digital media firm Upstream S.A. as part of The Coca-Cola Company's mobile marketing campaign in Greece.

Capitalising on the popularity of the current World Cup in Germany, the first of the new releases, Coca-Cola 90, is a network application which enables users to access detailed up to the minute information on the latest matches, forthcoming play-offs and World Cup related news and events.

Offering fans and would-be pundits a chance to prove their knowledge of the sport, Football Trivia presents a series of increasingly in-depth questions, challenging players to pick the correct answer in as short a time as possible.

Finally, Touchlink has created Coca-Cola Football, which utilises the company's Football 2006 game engine and offers training, friendly and championship cup matches, tasking players with securing the ultimate victory for their favourite team - all with a Coca-Cola branding to make sure the Greek mobile gaming community knows exactly what they should be drinking while enjoying the football experience.

Founded in 2003 and focusing on both branded and original content development, publishing and distribution, Touchlink has established strong relationships with the industry's largest mobile network operators and online portals, globally distributing games and content in partnership with numerous major brands.

The three Coca-Cola branded games will be published in Greece by Upstream S.A. and both companies have stated an interest in working together on future products for new major brand marketing campaigns throughout Europe.

More information on the games and their availability can be found by visiting the Touchlink Mobile website.

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