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THQ "crushed the competition" with Homefront

Farrell says publishers are envious of forthcoming portfolio

Homefront publisher THQ has said that its most recent first-person shooter deified detractors and "crushed the competition" when it was released earlier this year.

Hitting shelves in the same release window as People Can Fly's Bulletstorm and Crytek's Crysis 2, the game was the best-selling title during March in the US, shipping 2.6 million units by the end of the month.

"We had the top selling game in March with Homefront. There was a time, 'Oh my gosh, THQ! You're launching Homefront in March. It's so crowded. You've got Crisis, you've got dadadadada...' We were number one. We crushed the competition here and in the UK and in other markets that we track," Farrell told our sister site IndustryGamers.

Farrell insisted that THQ can stand should to shoulder with the biggest publishers in the business and claimed that competitors are envious of the publisher's portfolio.

"Our goal is to have great products, pick our spots, where we can compete and win. We talked about how we're going to do that with Saints Row: The Third later this year. So it's picking your spots, having great games from great creators, and it's not about numbers of products - it's about bringing great products to market, marketing them as we did with Homefront and as we intend to do with the rest of these games. So when we can compete, we win."

"We undertook a brand new strategy two years ago and turned the company around in 2010," he added. "Last year was kind of the quiet year for us, we didn't release a lot of products, and now we've got a pipeline that I think our competitors would be envious of. So I'm a competitor, I love to compete, and we intend to compete and win."

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Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.

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