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THQ appoints new senior VP of licensing and merchandising

Former Capcom exec Germaine Gioia rejoins company

THQ has appointed Germaine Gioia to the role of senior VP of licensing and merchandising, it has announced.

Gioia rejoins the company following a three year tenure with Capcom where she served as senior VP of marketing across the US and Europe.

Prior to that, she headed THQ's licensing efforts for 14 years, securing many of its most successful franchises.

"We are pleased to welcome Germaine back to THQ. She will play an integral role in both securing new intellectual properties for THQ as well as expanding the merchandising opportunities for our own brands," said president and CEO Brian Farrell.

"I am excited to return to a well-positioned and highly focused THQ," added Gioia. "Today's market offers many new opportunities for growth and I look forward to helping the THQ team build our portfolio of intellectual properties and broaden the exposure of our brands across entertainment mediums and other relevant markets."

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