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TGS: No "surprise" PlayStation 3 price cut, states Hirai

As has been widely anticipated, Sony has failed to confirm a PlayStation 3 price cut for 2007 during its Tokyo Game Show keynote speech this morning, with worldwide boss Kaz Hirai saying only that such a move is a "possibility" for the future.

As has been widely anticipated, Sony has failed to confirm a PlayStation 3 price cut for 2007 during its Tokyo Game Show keynote speech this morning, with worldwide boss Kaz Hirai saying only that such a move is a "possibility" for the future.

There will be "no surprise in this regard this year," said Hirai, referring to last year's TGS PS3 price announcement.

"Price is a very important aspect, but at the same time the urgent matter is to what extent we can further enrich the software titles," he said.

PlayStation 3 is the most expensive 'next-gen' console on the market, retailing at a suggested GBP 425 in Europe and USD 599 in the US.

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Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.

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