TeePee Games partners with OK! Magazine
Creating social gaming portal for lifestyle publication
TeePee Games will help launch a new Facebook app, OK! Games, in partnership with OK! Magazine.
"We've been looking to engage with our social networking audience in different ways for a while now and, with OK! Games, we believe we have found a new and innovative solution to do this," said OK! Online editor Geoff Marsh.
"TeePee Games has provided us with a great new way to interact with our readers and promote OK! Magazine in a way which sets us apart from the crowd."
The portal will offer free-to-play titles on Facebook, and OK! Games will also be available on the Android marketplace.
"This is a great venture for TeePee Games and it really shows off our proprietary technology and how this can be used by huge consumer brands to engage, on another level, with their audience," added TeePee CEO Tony Pearce.
"We're delighted to be partnering with OK! Magazine to launch something truly exciting for their readers. OK! Games will keep their online audience extremely engaged with the brand, and will keep them coming back for more."
TeePee Games has built a platform for mobile, social and Flash based games that focuses on matching gamers to suitable games, and already boasts 1.6 personalised game recommendations.