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Tapjoy appoints Sony's Peter Dille as CMO

Former Sony SVP says mobile is poised for "hyper growth"

Peter Dille, former SVP of marketing and PlayStation network, has joined mobile services company Tapjoy as chief marketing officer.

"Peter has proven operating chops in the interactive entertainment industry and we are absolutely thrilled to bring Peter's depth of experience to the Tapjoy team as we continue our rapid expansion," said Tapjoy CEO Mihir Shah.

"Peter's success with gamers and networked communities, and his dedication to providing the highest quality user experiences, will serve us tremendously as we continue to grow our service offerings, expand into new markets, and build the Tapjoy brand throughout the world." 

Dille's work with Sony included launching PlayStation in 1995 as senior director of product marketing for SCEA, and overseeing all North American marketing efforts. He also worked with THQ as SVP of worldwide marketing between 1999 and 2005.

"It's an extremely exciting time to be joining the Tapjoy team as it continues to earn its leadership position within the mobile advertising space and prepares to launch some very innovative solutions for mobile users, advertisers and app developers," said Dille. 

"The mobile space is poised for continued hyper growth, and I'm looking forward to helping the team build its core business globally as well as begin to leverage the Tapjoy network's incredible reach with consumers."

Tapjoy also recently hired Al Wood as CFO and Larry Berkin as VP and GM of Asia Pacific.