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Synergenix launches advanced mobile games on 3

“Near-console” quality bring real gaming experience to 3

3D high-end games on 3

Stockholm and London - 23 March 2005

Synergenix Interactive AB, a leading mobile games publisher, will offer customers on 3, the UK's first video mobile network, compelling high-end 3D games utilising Synergenix' middleware mophunTM.

Through the partnership with Synergenix, 3 will provide a growing supply of high-end 3D games using mophunTM to their 2.5 million customers. Initially, these games are available on 3 video mobiles running on Symbian. 3 and Synergenix will also release a portfolio of real-time multiplayer games and will work with leading mobile games publishers to widen 3's games portfolio.

"3 is a true innovator and the combination of mophunTM 3D games and multiplayer is a real differentiator which shows the full potential of 3's video mobile network and advanced handsets. We believe this agreement with 3 builds on Synergenix' leading position in the mobile gaming industry", says Martin Forsling, CEO Synergenix Interactive. "By co-operating with world-leading publishers Synergenix aims to establish mophunTM as the leading mobile games middleware."

Graeme Oxby, Marketing Director, 3: "As the success of our music service demonstrates with over 10 million downloads in 6 months, 3 has learnt how to package and deliver compelling products over 3G. In Gaming, we are doing the same thing - picking the right games for 3G and delivering services that are immediate, fun and accessible at affordable prices."

MophunTM has been created to harness the hardware resources of a mobile phone and to bring out the best gaming experiences possible on any given handset. The mophunTM middleware enables true cross platform game development and considerably shorten game development cycles, gaining a faster time to market.

In addition to the mophunTM games "Lock n' Load" and "Rally Pro Contest", 3 will also launch Synergenix' portfolio of Java games including "Conflict: Vietnam" and the upcoming "Carmageddon" and "Guinness World Records."

Games on 3

3 is the only UK operator to offer customers the choice of buying and renting games. With the RENT option customers pay 25p per play, or 50p for up to three days of play on a game, this offer which is unique to 3 is proving popular with customers who want to sample a game before buying it.

With the BUY option customers make a one off payment, of between £3 and £7.50 and then have continuous use of the game on their video mobile. The near console quality games that are initially only available on certain models of handset cost £7.50. For more information about 3's products and services, visit

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About Synergenix Interactive AB

Synergenix Interactive AB is a leading publisher of cutting edge mobile games and develops mobile game content for all major mobile platforms; Java, mophunTM, Symbian and Brew. Synergenix award winning games are available around the world through partners such as 3, Vodafone, Orange, O2, Telefonica, T-mobile, M1, New World Mobility, AT&T Wireless. Synergenix also supports handset manufacturers to enhance their terminals with embedded games and the highly acclaimed mophunTM middleware. Synergenix Interactive AB is located in Stockholm, Sweden, and is a wholly owned subsidiary of Kayak Interactive with offices in San Mateo, New Jersey and Hong Kong.,,

For further information, please contact:

Martin Forsling, CEO, Synergenix Interactive AB

+46 768 89 79 00 or

Bo Nordblom, Director - Business Development, Synergenix Interactive AB

+46 768 899 889 or

About 3

Hutchison 3G UK Limited deliver third-generation mobile multimedia and communications services under the 3 brand in the UK, offering a convergence of media, information and telephony to enable live video calls, multimedia content and entertainment while on the move.

3 services are available from sister companies in Australia, Austria, Denmark, Hong Kong, Israel, Italy and Sweden. 3 also holds UMTS licences in Ireland and Norway.

For further information please visit: or contact the 3 UK media office on +44 207 350 5696.

Three facts about 3:

  • 3 is the UK's first video mobile network.
  • 3 is the UK's fastest growing mobile network. Over 2.5 million customers in the UK now have access to 3's range of 3G services, from video messaging and video calling to watching full-length music videos and goals from Barclays Premiership football.
  • 3's network offers national coverage for calls and texts, and over 81% coverage for video services.

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