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Syfy channel entering social gaming space

Broadcaster planning both original and Syfy programming IP

Broadcaster Syfy, owned by network NBC, is planning to launch a number of social games based both on IP from its programming and original content.

The games will initially launch on Facebook, but the channel plans to spread to other networks as the opportunity arises, reports Cable & Broadcasting. All games will be open to sponsorship from external sources, although details of the monetisation models planned have not been revealed.

"This bold business expansion into games publishing secures a key foundation for the powerful Syfy brand in the burgeoning social games space," said Syfy president Dave Howe. "By providing our fans on social networks and other platforms with a distinctive, premium gaming experience, we are creating a perfect complement to our existing Syfy Games portfolio."

Previously, the channel has worked with Rift developer Trion Worlds on an MMO, due for concurrent launch with a Syfy TV series, as well as Bigpoint on the free-to-play Battlestar Galactica Online. In 2010, Syfy announced a deal with THQ over collaboration on, and the marketing of, future IP.

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Dan Pearson