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Surrogate raises $2m in seed round

Funding will go toward development of "Surrogate Reality" portfolio of games

Helsinki-based game development studio and video streaming company Surrogate has secured $2 million in seed funding toward its Surrogate Reality portfolio and other development endeavors.

The investment was led by Initial Capital, with PROfounders Capital, Brighteye Ventures, and Business Finland also participating.

Surrogate will use the money to continue development on its Surrogate Reality project, which aims to create games that "blur the lines" between reality and gaming. Currently, it plans to launch its first minigame series in August of this year.

"To date, video games continue to be developed with the same limitations that existed at the time of Pong - creating fake physics and fake graphics in an attempt to mimic real-life," said CEO Shane Allen. "At Surrogate, we want to rethink this process by bringing in unique benefits that the real world has to offer and using them as major elements in the video gaming experience.

"Backed by some of the most well-recognized venture funds in the world, we're building a new category of online entertainment - completely blurring the lines between what real and virtual worlds should and can be. We look forward to releasing the first stages of Surrogate gaming in the coming months."

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Rebekah Valentine: Rebekah arrived at GamesIndustry in 2018 after four years of freelance writing and editing across multiple gaming and tech sites. When she's not recreating video game foods in a real life kitchen, she's happily imagining herself as an Animal Crossing character.
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