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Splash Damage adopts in-game ads for Quake Wars

The managing director of developer Splash Damage has revealed that PC shooter Enemy Territory: Quake Wars will use in-game advertising to help pay for the costs of the game after release.

Splash Damage has revealed that PC shooter Enemy Territory: Quake Wars will use in-game advertising to help pay for the costs of the game after release.

"For the last four years, we've put all of our effort into making Enemy Territory: Quake Wars. So, we're not planning to ship this game and walk away," said Neil Postlethwaite, MD of Splash Damage and producer on the game.

"We want to keep supporting ETQW in as many ways as possible. We'll be maintaining the persistent stats servers and the community site, and contributing to support ETQW with updates and improvements.

"To help cover this level of on-going support without passing the costs on to the gamer, ETQW will feature appropriate advertisements in select locations of our levels," he revealed.

Enemy Territory: Quake Wars is based on id Software's FPS franchise, and is developed by Splash Damage for PC, with Xbox 360 and PS3 versions also due.

Publisher Activision is yet to announce which specific in-game advertising company will be taking care of the advertising business within the game. Postlethwaite assured users that no personal information will be stored without their knowledge.

"The company providing the ad system does not and will not store any personal information or data that otherwise can be used to identify you," he said.

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Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.

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