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Spillgroup and Boonty announce the launch of allgamez.com

PARIS, April 13, 2006 - Spillgroup, the worldwide company running more than thirty gaming portals in Europe and in Asia, and Boonty, the global expert in digital game distribution, announce today the launch of Allgamez.com (www.allgamez.com) in french, english, german and dutch. Boonty will manage and animate Allgamez.com on behalf of Spillgroup.

The most varied offering of downloadable video games via allgamez.com.

All types of gamers (including both regular and casual gamers) will access a large portfolio of more than 350 downloadable games, completed with a regular flow of new games. For example,

  • The new sequel to the bestseller casual game Luxor targeting non regular gamers looking for easy, fun and rich games.

  • The latest opus of Pro Cycling Manager, considered one of the best sport simulation in today's video game market.

    " Spillgroup's game portals are really successful in many countries in Europe, thus becoming essential for Boonty. Sharing a common vision of customer expectations, we will together focus on delivering qualitative and innovative services with great anticipation." says Jonathan Barton, Business Partnership Manager, BOONTY.

    A complete and integrated solution for increased revenue

    By opting to use the white-label solution offered by Boonty, Spillgroup benefits from the quality and variety of the Boonty video game catalogue in addition to Boonty's marketing expertise and technological know-how.

    "We are really excited about the cooperation with Boonty. They are a pioneer in the downloadable games industry, and their innovative technology provides us with the best games at any time," says Reinout te Brake, Marketing & Business Development Director, SPILL GROUP. "I believe the trend to download games online will continue to increase rapidly. During the month-long test stage, allgamez.com has already produced a great amount of traffic which converted in interesting revenues. We are very confident that allgamez.com will be a huge success."

    Boonty delivered a complete solution to create, manage and animate game channels, including:

  • The design and development of the offering to the different types of visitors and players ,

  • Boonty's leadership in rights negotiation

  • An online Marketing expert dedicated to the animation of allgamez.com aimed at increasing Spillgroup's revenue

  • Boonty's downloading and distribution platform, and Boonty itself dealing in total security with any technological issues relating to digital distribution.

    About Boonty
    In less than 4 years, Boonty has become the global expert in the digital distribution of video games. Boonty offers Internet portals, ISPs, mobile phone operators, advertisers and PC manufacturers a complete solution that combines all areas of expertise needed for a generic video game digital distribution offering: the negotiation and selection of content from publishers, the design and management of a complete e-commerce and downloading platform, online marketing know-how, and a leading role in managing websites' Games component. Casual and hardcore gamers can thus access a catalogue of over 1500 PC and mobile games for an optimal gaming and purchasing experience.

    Boonty has signed numerous distribution agreements with the leading publishers in the market and already complements about 100 partner portals in 25 countries. Boonty is currently located in Paris, New York, Singapore, Tokyo and Shanghai.
    www.boonty.net

    About Spill Group
    The Dutch holding company SPILL GROUP was founded in 2001 and has subsidiaries in Europe and Asia. Its aim is to become the biggest source of the best games for PC and mobile devices. Currently, the company develops and runs more than thirty gaming portals in eight European countries as well as China, Malaysia and India. 1.5 million unique visitors a day look for gaming enjoyment on the SPILL GROUP portals. The portfolio contains 3.000 online games of all genres - skill games, casual games and fun games. The portals are kept simple and are specifically designed for every country. Those wanting to play a game do not need to register, but can start right away.
    For more information on Spill Group, please visit www.spillgroup.com.

    Contacts
    Boonty HDL Communication
    Valérie Geneyton / Communication Alexandra Richert/Alexis Nugues
    Tel.: +33 (0)6 26 05 71 25 / v.geneyton@boonty.com +33(0)158650075 / anugues@hdlcom.com

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