If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Sony removes in-game advert following load-time increase

WipEout HD ad removed following affected gameplay; Sony investigating situation

Sony has told Eurogamer that the in-game advert causing an increase WipEout HD load-times has been binned.

"The ad has been removed from WipEout HD and we are investigating the situation to ensure that any in-game advertising does not affect gameplay," said a spokesperson for the platform holder.

Double Fusion announced a deal with Sony yesterday to produce "dynamic" in-game adverts for a "handful" of titles, of which WipEout HD is the first.

The first examples of the video ads, however, prolonged loading times before races, as a user-made video posted on YouTube demonstrates.

Topics in this article

Follow topics and we'll email you when we publish something new about them.  Manage your notification settings.

Author
Robert Purchese avatar

Robert Purchese

Senior Staff Writer

Bertie is senior staff writer and Eurogamer's Poland-and-dragons correspondent. He's part of the furniture here, a friendly chair, and reports on all kinds of things, the stranger the better.