Sony: PS3 outselling Wii and 360 in Australia

Michael Ephraim, managing director of Sony Computer Entertainment Australia, has said that the PlayStation 3 has been outselling the Wii and Xbox 360 in the region almost every week since launch.

Quoting figures from market research firm GfK, Ephraim revealed the console has sold 50,000 units since launch on March 23.

"Based on GfK since launch, PS3 has been the number one next-gen console, outselling Wii and Xbox 360 every week, except for last week," said Ephraim in an interview with GameSpot.

Ephraim says that the boost in sales is partly due to the console being sold as a Blu-ray player in consumer electronics stores, as well as in traditional games retailers.

"Since March 23, PS3 has been the number one selling next-gen console in Australia, and this is GfK figures.

"We've now sold 50,000 and we're very excited about the fact that it's being sold in retailers that are gaming retailers as a gaming device and other things, but as you'll notice it's now being sold in Harvey Norman consumer electronics stores as a Blu-ray player," he added.

Last week, Nintendo of Australia revealed it had sold 100,000 units of the Wii in the region since launch, making it the fastest-selling console in the Australian market.