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Sensor Tower: European mobile game spending generated $11bn in 2021

Market revenue increased 16.7% year over year as Google Play users made up the majority of spenders

Today Sensor Tower reported that European mobile game consumers generated an estimated $11 billion in 2021.

The mobile analytics firm says that this represents a growth of 16.7% year-over-year for spending across the App Store and Google Play.

Google Play users led in revenue having spent $6.4 billion of the total, up 18.5% compared to last year. App Store consumers generated $4.8 billion representing a growth of 14.3% year over year.

With regards to total European user mobile spending, game revenue made up 61 percent of the market. It also accounted for 12% percent of the global game market revenue in 2021.

PUBG Mobile, Coin Master, and Roblox were the highest grossing mobile titles of the year.

Player spending for Tencent's PUBG generated $404 million, Moon Active's Coinbase generated $392 million, and Roblox amassed $264 million.

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Jeffrey Rousseau avatar
Jeffrey Rousseau: Jeffrey joined in March 2021. Based in Florida, his work focused on the intersectionality of games and media. He enjoys reading, podcasts, staying informed, and learning how people are tackling issues.
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